Feb
0

V-Guitar | Fender Stratocaster by Roland

Roland and Fender had a meeting of the minds. The goal was to figure out how two of the most influential and ground-breaking companies could work together and create something that would shock the music industry? After exhaustive planning and brainstorming, they finally achieved what they were after…the all new V-Guitar by Roland. That’s when they called The Brainyard. A new product category demanded the best design look and feel possible, and we were happy to supply that.  The new V-Guitar debuted at the 2012 NAMM Show in Anaheim. Roland thinks they are on to something, and we couldn’t agree more.

Feb
0

Pioneer DJ Website – Redesign

Pioneer DJ has been a long-time client of the Brainyard. Recently we were asked to redesign their website, www.pioneerdjusa.com. The old website was designed utilizing both HTML and Flash. We decided on this go-around to eliminate the need for flash on the website and focus more on usability and aesthetics of the site. So we first started a new background graphic and site layout. We focused on featuring larger rotating banners, promotion of images and new products, and informative content on the right side of the homepage. This information included items such as featured videos, latest news, Twitter feeds, and events. We also spent a lot of time organizing the product section of the website, making the user’s experience that much easier and informative. What we ended up with was cramming a ton of information into a visually engaging and easy to use website for both customers and industry professionals.

Feb
0

Pioneer DDJ-ERGO Product Launch

Pioneer Electronics, with the marketing prowess of the Brainyard, have always been on the cutting edge of electronics and DJ equipment. Recently Pioneer DJ took even their own ingenuity and concepts a step further with the help of the Brainyard by creating a truly unique product…a compact and universal DJ Controller known as the DDJ-ERGO. Brainyard was instrumental in their global marketing campaign by creating ads, web banners, etc. With over 1,000,000 views on YouTube, this product launch received nothing but positive accolades from it’s peers. With features such as USB power plug-n-play, Virtual DJ LE Software installed, pulse control, and personalized user interface, the DDJ ERGO is well ahead of the curve in the DJ industry.

Feb
0

Fender Custom Shop Website

Fender wanted something custom.

After almost a year and a half in development, we launched the much anticipated Fender Custom Shop website. Known as the home of the flagship custom guitars from the famed Fender brand, the Custom Shop is home of some of the most exclusive and spectacular instruments on the planet. “We had a challenge to make the site easily accessible but still incredibly deep for the fans of these guitars and guitar makers,” says Glen Hall, resident Brainyard web guru. “So we studied the user behavior and preferences to carefully craft the experience they really care about,” Hall adds. We had to connect the user interface to a rather elaborate enterprise back end at Fender that manages complex databases. Perhaps our biggest challenge and proudest moments are when no one ever ‘sees’ that stuff. But knowing that this intricate set of data is interwoven to support the user experience is like a great song – sheer art.

Being that we’re all musicians at the Yard, this was a labor of love (or as Trevor puts it ‘labor of lust’). We fought to stay on track for what we knew the visit wanted to see and feel about the brand. In the end, we created a site that on the surface appears simple and creative yet it is deep in its content and information. What we hoped for has happened. People come in for a visit and stay for coffee. And like a great coffeehouse, they keep coming back.

Feb
0

Guild Website

After 58 years of making music, I think it’s fair to say that Guild knows a thing or two about building a fine acoustic guitar. Capturing that kind of passion was not easy. There’s lots of other companies who are bigger and more modern but only a handful can claim to have been around longer or have the distinction of being a great American brand like Guild Guitars.

At the start of the project we went out to the new-old New Hartford, CT factory where the flagship Traditional Series line is being built. When you see the tooling and machines that still exist that made some of the most recognized guitars on the planet, you harkens back to the time where music was the voice of a nation, of the world. Our job was to make sure that the classic nature of the products and the brand was not compromised. So we set out to build a website that had not only function and appeal but heart and personality representative of the grand Guild name.

Right away, you are struck with the sheer classic beauty of the instruments and Guild’s unwavering commitment to quality and style. “That’s what I like most about the site…it’s not overstated or ostentatious” says Trevor G, the Yard’s senior web designer. Yet you can navigate your way to any need you may have even if you are a long time owner or a newbie looking for information. Videos, stories, insights populate the site in a manner that appears more like a conversation than a one-sided soliloquy. Check it out …and never stop making music.

Feb
0

Guild Standard Series

Being the agency for Guild Guitars, we get to be privy to some cool stuff. One of those things was the design and building of the latest Standard Series guitars. It’s been awhile since a new line of guitars from Guild had hit the market. These newer, more affordable sisters of the flagship Traditional Series, retains all of the pedigree of the former and adding nuances that sets the Standard Series apart in a category all to itself not only within the Guild line but within the market space. It’s price to features such as wood choices, construction and finishing, now shows that Guild can make a more affordable US build guitar without a single compromise to quality and tone. A new tradition in tone – The Standard Series from Guild.

Feb
0

Guild E-Newsletter

Finding stuff guitar players care about is not a hard task for us. After all, that’s what most of us do when we’re not doing what we do. So when it comes to stuff we believe the Guild customers will care about, the ideas must pass our own test. Each month we want people to want to spend time with the Guild brand in a meaningful way, so we work hard to develop content that is interesting, informative and intriguing. The last thing we want is a bunch of selling. Well, it’s proven to be a treasure trove of stuff the Guild fan cares about. And that’s very cool. Check out the stories as they are human ones, not just propaganda.

Nov
0

John Mayer Special Edition BLACK1

Fender Guitars has launched the John Mayer Special Edition BLACK1. A special guitar like this needs a special video.  We got to hang with John in the studio and his show in Phoenix where we shot interviews and his sound check. Spending a few days with John Mayer, hanging in the studio shooting video…tough job. Check out the video here and enjoy!

Aug
0

Two New Elixir® Strings Ad Campaigns

Our love of Elixir® Strings continues with two new re-branding campaigns.

The artist campaign features Kaki King, who in 2006 Rolling Stone named as the sole woman and youngest artist honored on “The New Guitar Gods” list.  And, Gus G., heavy metal guitarist who currently tours with Ozzy Osbourne and his own band Firewind.  Check out their interviews on ElixirStrings.com.

See these ads in guitar mags and websites on newsstands everywhere.

May
0

Guild: A Tradition in Tone Ad

Guild: A Tradition In Tone Ad

When you think of great American guitar brands, you just can’t help but think of Guild.  It’s one of those guitar brands that you know about, have played, likely owned at one time in your life if you’re a long time player. What’s so cool is that these guitars really sound uniquely like a Guild. And after a few strums, you can hear what many great hit songs were recorded
on.

We just got back from the new factory in New Hartford, CT and could not have been more impressed with the operation.  Our take on this cool guitar company was to harken back to what makes Guild special – their long 57 year tradition of making memorable guitars and that distinct, rich, balanced Guild tone.  Happy Playing!!!  See this ad in guitar mags on newstands
everywhere.