HDJ-2000 Belly Bands On Various Print Magazine Covers

No, it’s not Christmas just yet.  Well, I guess it sort of is if you like listening to music.  Our friends at Pioneer pulled out all the stops (in pipe organ vernacular) and launched an amazing set of headphones called the HDJ-2000.  To get the news out we thought we’d get then in front of people where they live – on the web and at home.  Rich-media banners got placed on seven key publication websites.  But we also did something no one had ever done before.  We bought ‘belly-bands’  to wrap the same seven magazines on the same month!  1.6 million viewers got a double dose of the promotion and countless others over the next several months as we integrated print ads, other banner ads, PR, sales sheets, videos and micro sites that resulted in the HDJ-2000 being the most popular selling headphone for DJ’s on the market.  So, I guess it’s kind of Christmas…all year long.

Pioneer HDJ-2000 Print Ad and Sales Sheet