Since 1972, MagTek has been a leading manufacturer of electronic devices and systems for the reliable issuance, reading, transmission and security of cards, checks, PINs and other identification documents.  Whew…that was a mouthful.  When you have such technical business, how do you make it relate to everyone, expert or novice?  You re-Brand.

MagTek Rebranding

From the ground up, everything was examined.  We felt like the guys on CSI, just without the cool vests and blood testing kits.  Like a corporate autopsy, we dug deep into the critical working of the consumer relationship and concluded with the theory that people need to have something they ‘believe’ about you.  After website, product catalogs, sales presentation materials, marketing and media plans, corporate identity, and much more, MagTek got an extreme makeover and is looking good, baby!  Looking good.