Finding stuff guitar players care about is not a hard task for us. After all, that’s what most of us do when we’re not doing what we do. So when it comes to stuff we believe the Guild customers will care about, the ideas must pass our own test. Each month we want people to want to spend time with the Guild brand in a meaningful way, so we work hard to develop content that is interesting, informative and intriguing. The last thing we want is a bunch of selling. Well, it’s proven to be a treasure trove of stuff the Guild fan cares about. And that’s very cool. Check out the stories as they are human ones, not just propaganda.