Being the agency for Guild Guitars, we get to be privy to some cool stuff. One of those things was the design and building of the latest Standard Series guitars. It’s been awhile since a new line of guitars from Guild had hit the market. These newer, more affordable sisters of the flagship Traditional Series, retains all of the pedigree of the former and adding nuances that sets the Standard Series apart in a category all to itself not only within the Guild line but within the market space. It’s price to features such as wood choices, construction and finishing, now shows that Guild can make a more affordable US build guitar without a single compromise to quality and tone. A new tradition in tone – The Standard Series from Guild.