After 58 years of making music, I think it’s fair to say that Guild knows a thing or two about building a fine acoustic guitar. Capturing that kind of passion was not easy. There’s lots of other companies who are bigger and more modern but only a handful can claim to have been around longer or have the distinction of being a great American brand like Guild Guitars.

At the start of the project we went out to the new-old New Hartford, CT factory where the flagship Traditional Series line is being built. When you see the tooling and machines that still exist that made some of the most recognized guitars on the planet, you harkens back to the time where music was the voice of a nation, of the world. Our job was to make sure that the classic nature of the products and the brand was not compromised. So we set out to build a website that had not only function and appeal but heart and personality representative of the grand Guild name.

Right away, you are struck with the sheer classic beauty of the instruments and Guild’s unwavering commitment to quality and style. “That’s what I like most about the site…it’s not overstated or ostentatious” says Trevor G, the Yard’s senior web designer. Yet you can navigate your way to any need you may have even if you are a long time owner or a newbie looking for information. Videos, stories, insights populate the site in a manner that appears more like a conversation than a one-sided soliloquy. Check it out …and never stop making music.