Guild: A Tradition In Tone Ad

When you think of great American guitar brands, you just can’t help but think of Guild.  It’s one of those guitar brands that you know about, have played, likely owned at one time in your life if you’re a long time player. What’s so cool is that these guitars really sound uniquely like a Guild. And after a few strums, you can hear what many great hit songs were recorded
on.

We just got back from the new factory in New Hartford, CT and could not have been more impressed with the operation.  Our take on this cool guitar company was to harken back to what makes Guild special – their long 57 year tradition of making memorable guitars and that distinct, rich, balanced Guild tone.  Happy Playing!!!  See this ad in guitar mags on newstands
everywhere.

Our good friends continue to advance the art of guitar making.

Check it out at andersonguitars.com

Brainyard idea maven, Mike Mac Lane got a wild hair one day and said, “I’m tired of trying to launch a product the same old way…so I’m going to stay up all night until I come up with a great idea.”  So, he went to Starbucks after dinner and loaded up.  He started to write down ideas, read stuff in mags comparing how others were promoting stuff, and after hours of this and more crinkled up wads of idea paper it was getting near midnight…and still nothing.  He fought nodding off a few times and while watching some You Tube videos of an offbeat band he likes, it came to him.   “Late Night Video”.  Wow, what a stroke of genius he thought, “I’m watching video really late at night.   I think there are lots of people doing the same thing.”  After shooting some cool demo videos of the new DJM-2000 Mixer, Mike stayed up all night till Midnight on a Monday and launched the video to the world.  In less than 48 hours, over 30,000 people watched the video.  Mike smiled and went to bed.

Pioneer DJM-5000 Print Ad

They all know about the DJM 5000.  Why?  Because in the Fall 0f 2009 we were everywhere they were.  I don’t think we could have screamed any louder, any longer or any more than we did through emails blasts, print ads and online media.  And the result was clear.  They said at that year’s DJ Expo, “Ok…shut up…we hear you already…the new DJM-5000 is here and we love it.”   We promised not to scream anymore.  All were happy.

Continuing to set the Standard for the Professional DJ

Check it out at PioneerDJ.com

A revolutionary approach to fitness. Personally Fit launches website launched in support of author and fitness guru Sean Foy’s new book.

Check it out at 4321fitness.com

Elixir Strings launches new website.  The Brainyard officially LOVES Elixir® Strings and Elixir® Cables. Ask any of our guitars (and basses, and mandos… did I miss anything… oooo pedals and amps, gotta give the cables some love too).

Check it out at ElixirStrings.com

Since 1972, MagTek has been a leading manufacturer of electronic devices and systems for the reliable issuance, reading, transmission and security of cards, checks, PINs and other identification documents.  Whew…that was a mouthful.  When you have such technical business, how do you make it relate to everyone, expert or novice?  You re-Brand.

MagTek Rebranding

From the ground up, everything was examined.  We felt like the guys on CSI, just without the cool vests and blood testing kits.  Like a corporate autopsy, we dug deep into the critical working of the consumer relationship and concluded with the theory that people need to have something they ‘believe’ about you.  After website, product catalogs, sales presentation materials, marketing and media plans, corporate identity, and much more, MagTek got an extreme makeover and is looking good, baby!  Looking good.

QwicKey Logo and Packaging

In this digital age, you bet they are.  Think of all the sites you frequent, all the transactions your initiate and maintain online.  Our client, MagTek designed a personal online security device to fend off these crooks.  It’s called QwicKey.  People want something that is so secure that nobody can rip them off.  MagTek has over 35 years of experience keeping banks and personal transactions safe, so why not the average Joe?  So we did it all: logo, packaging, strategy, brand identity, collateral, marketing and advertising plans…the whole shebang.  Then it was a road trip to the annual CES show in Vegas and the rest is history.  Check it out.  QwicKey.com.

HDJ-2000 Belly Bands On Various Print Magazine Covers

No, it’s not Christmas just yet.  Well, I guess it sort of is if you like listening to music.  Our friends at Pioneer pulled out all the stops (in pipe organ vernacular) and launched an amazing set of headphones called the HDJ-2000.  To get the news out we thought we’d get then in front of people where they live – on the web and at home.  Rich-media banners got placed on seven key publication websites.  But we also did something no one had ever done before.  We bought ‘belly-bands’  to wrap the same seven magazines on the same month!  1.6 million viewers got a double dose of the promotion and countless others over the next several months as we integrated print ads, other banner ads, PR, sales sheets, videos and micro sites that resulted in the HDJ-2000 being the most popular selling headphone for DJ’s on the market.  So, I guess it’s kind of Christmas…all year long.

Pioneer HDJ-2000 Print Ad and Sales Sheet